Hue
F'22Short-form video meets honest product review
Consumer
About
Social media has made product discovery unreliable — influencers are paid to promote, and reviews on platforms like Instagram and TikTok are driven by sponsorships rather than real experience. Shoppers, particularly younger consumers, can no longer trust that the reviews they see reflect genuine opinions. Hue tackles the credibility gap in social commerce by creating a dedicated space for authentic, user-generated product reviews decoupled from influencer incentives.
Product
Hue is a social shopping app where users discover products through community video reviews, share their own honest experiences, and browse transparent ratings. The feed surfaces user-created review content by product category (Beauty, Technology, etc.), and users can search for specific items to find real feedback from people like them. The platform combines the social feel of TikTok with the review utility of a dedicated shopping tool.
Founders
